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A short history of Panerai

In 1860, Giovanni Panerai established Panerai in Florence – Italy. The official name of the brand is either “Officine Panerai” or “Panerai”. Both names refer to the same watch manufacturer and both names are used interchangeably.

Panerai is known to have been the official timekeeper of the Italian Navy in the 20th century. The brand combines Swiss technology with Italian design.

Despite using Swiss movements and despite being Swiss owned today by its parent company – the Richemont Group, Panerai was originally an Italian luxury watch brand.

That’s what makes Panerai so special, and makes it a bit different from other Swiss luxury watch brands. Panerai is Swiss – and yet Italian. They manufacture their watches today in Neuchâtel in Switzerland.


What makes a watch Swiss Made?

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