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A short history of Tissot
The origins of Tissot
Tissot was founded by Charles-Félicien Tissot, and his son Charles-Émile Tissot in Le Locle, in Neuchâtel, in Switzerland in 1853. Today Tissot is wholly owned by Swiss Swatch Group, and it was Tissot, and Omega that jointly created in the 1930s the forerunner of the famous Swatch Group. The headquarters of Tissot are still located in Le Locle in Switzerland.
In 1853, Charles-Félicien Tissot, and his son Charles-Émile Tissot, established Tissot in Le Locle, in Neuchâtel, in Switzerland.
As early as 1853, Tissot started producing pocket watches with a dual-time zone.
In 1858, Tissot sold savonnette pocket watches for the Russian Tzar. This already established Tissot as an internationally recognized brand.
Tissot and Omega jointly established the forerunner of Swatch Group
In 1930, as a result of the Great Depression, Tissot and Omega joined forces and established the Société Suisse pour l’Industrie Horlogère (SSIH). This is the forerunner of the famous Swatch Group – the financially and industrially single most dominant corporation in the Swiss watchmaking industry.
In 1930, the brand released the first anti-magnetic watch – a great feat in the history of watchmaking.
Tissot made the first 100% plastic watch in the world
In 1971, the company produced the world’s first watch entirely made of plastic – a plastic mechanical movement and a plastic case. The watch’s name is Tissot Astrolon.
In 1983, SSIH (founded by Tissot and Omega in 1930) and ASUAG merged into one corporation, and CEO Nicolas G. Hayek reorganized the firm, and renamed it Société de Microélectronique et d’Horlogerie (SMH).
Tissot made a watch of rock in 1985, a watch of pearl in 1987 and a watch of wood in 1988
In 1985, Tissot made a watch of rock, called Tissot RockWatch.
In 1987, the watchmaker made the famous Tissot Pearl Watch.
In 1988, the company made the famous Tissot Wood Watch.
SMH officially became Swatch Group
In 1998, the Société de Microélectronique et d’Horlogerie (SMH) was renamed the Swatch Group.
The Tissot T-Collection was born
In 1998, Tissot released the famous flagship collection called Tissot T-Collection.
This brand is also known for high tech wristwatches
In 1999, the watch manufacturer released the famous touch-screen technology watch – the Tissot T-Touch. This technology is interesting since Tissot offered touch-screen technology before it became generally applied and applicable in other fields such as cell phones and tablets.
In 2013, Tissot released the Tissot Heritage Navigator watch which can keep track of time in 24 cities across the world.